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Five Secrets to Creating Brand: You
You are a brand and everything you do is a brand extension. It’s never been more important for authors, speakers, small business owners and entrepreneurs to understand the basics of personal branding....
View Article4 Ways to Jack Up Your Customer Experience Marketing
Social media has entered the grammar school years and is no longer an infant. Businesses who’ve been using social media well are learning that the journey from friend and follower to loyal customer...
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3 Ways to Drive Social Sales
Turning fans and followers into clients and customers is the next step in building a Maximum Visibility Platform that connects customers to your products. These three steps are easy to implement and...
View ArticleAdd Quote Images to Instagram with InstaQuote
Everyone using social media needs a content image strategy, a plan for creating the large number of branded images needed to feed the content monster that is social media marketing. If you’re a regular...
View Article8 Simple Ideas for Free or Low-Cost Publicity
Every business owner knows the value of PR. It helps your ideal customer understand what you do and find you when they want your service or product. But most business owners don’t have a background in...
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Social Marketing for Authors
Romance books are consistently one, if not the, bestselling genres in publishing. Why? Perhaps it’s because romance writers understand the importance of networking. They create writing groups, attend...
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8 Tips to Get More Organic Reach on Facebook
You’re not imagining things. Facebook reach for business pages has decreased dramatically and Facebook isn’t denying it at all. In fact, they’ve been transparent about the need to deliver a profit for...
View Article10 Social Profiles Every Author Needs
Every author needs a platform, a way to connect with readers and let them know when their next book is ready to be purchase. So what is a platform? A platform is simply the reliable ways in which an...
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How to Market with A Facebook Personal Profile
While I think every author, brand or entrepreneur needs a Facebook business page, there is still a great deal you can do, right now, to optimize your personal profile to increase your personal brand...
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To Boost or Not to Boost a Facebook Post
To boost or not to boost? That is the question Facebook page owners ask me when they’re struggling with decreased reach and no engagement. Is it better to boost a particular post, or to promote the...
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